Service
GEO & AEO — Your business
as the answer to local questions
Google now answers search queries directly — without users clicking links. ChatGPT, Perplexity and other systems recommend businesses as answers. GEO and AEO make sure your business is the one they name.
Request free auditWhy this matters now
Search behavior is changing fundamentally. For local businesses, this means: those who lay the groundwork now will be years ahead of their competitors.
of Google searches end without a click on a website (Zero-Click Search)
now appear above organic results for a growing number of local searches
are asked millions of times daily: 'Which hairdresser in Berlin is good?'
GEO vs AEO — the difference
GEO — Generative Engine Optimization
GEO ensures your business is anchored as a trustworthy source in the training data and real-time indexes of generative systems.
- →Clear business entity (who you are, what you do, where)
- →Consistent data across all online sources
- →Schema.org LocalBusiness + Person markup
- →Speakable content for voice-based systems
- →Mentions in relevant local sources
AEO — Answer Engine Optimization
AEO structures your content so search engines and assistants can use it as a direct, complete answer to a question.
- →FAQs with precise, complete answers
- →FAQPage Schema.org on all relevant pages
- →Clear H2/H3 headings in question format
- →Direct answer in the first 2 sentences
- →Structured data for services and prices
What we implement
Schema.org Structured Data
LocalBusiness, Person, Service, FAQPage, BreadcrumbList, WebSite with speakableSpecification — fully implemented and validated.
FAQ Content Build-out
Creating 20–40 Q&A pairs for your most common customer questions — with direct, complete answers for maximum extractability.
Entity Building
Clear description of your business entity in the About section, schema, GBP, and directories. Google must know exactly: who you are.
NAP Consistency Across Sources
Name, address, phone, website, opening hours — identical everywhere. Inconsistent data reduces trust across all search systems.
Speakable & Local Content
Content marked with the .speakable CSS selector so Google voice systems and AI assistants can extract the most relevant passages.
GBP as GEO Signal
A fully optimized Google Business Profile is the single strongest signal for local GEO. Posts, Q&A in the profile, and review responses amplify it.
FAQ — GEO & AEO
- What is GEO — Generative Engine Optimization?
- GEO is the optimization of your online presence so that modern answer-generating search systems (Google AI Overviews, ChatGPT, Perplexity) recommend your business in response to local questions. Classic SEO targets positions in the link list. GEO targets being named as the answer in a generated text.
- What is AEO — Answer Engine Optimization?
- AEO is structuring your content so that search engines can extract and use it as a direct answer. This includes FAQs with clear answers, Schema.org markup, speakable content, and proper heading structure. AEO is an integral part of the GEO strategy.
- Why do GEO and AEO matter right now?
- Search behavior is shifting: more and more people get answers directly from search systems without clicking links. Google AI Overviews, ChatGPT Search, Perplexity — all of them select sources based on authority, content structure, and data clarity. Businesses optimized for GEO/AEO now will have a competitive edge for years.
- What is the difference between Local SEO, GEO, and AEO?
- Local SEO optimizes your visibility in classic Google Search and Google Maps (rankings, Local Pack). GEO optimizes for generative systems — so you're cited in AI answers. AEO structures content for direct answers. In practice all three strategies reinforce each other.
- How long does it take to see GEO/AEO results?
- Structured data and FAQ content are indexed by Google within a few weeks. Appearing in AI Overviews and other generative systems is a gradual process, typically noticeable after 2–4 months. GEO/AEO is a long-term investment in authority.
Related service
Local SEO →Related service
Google Business Profile Optimization →Ready to become visible in modern search systems?
I analyze your business for free: which GEO/AEO signals are missing and how you can appear as the answer to local questions.
Request free GEO audit